The Brand That Refuses to Follow Trends
Not too many fashion brands have succeeded in remaining cool and original for 30 years, without going with the flow of whatever fashion is popular in that time of year. One of them is Chrome Hearts. The brand was founded in 1988 in Los Angeles by Richard Stark, who was not a clothes designer, but a leather goods and silver jewelry shop. There is no advertising in Chrome Hearts. Does not schedule collections on predictable seasons. It doesn’t seek to be all things to all people. But somehow, it’s made it one of the most popular and iconic brands in all of luxury streetwear.
The Gothic Aesthetic is a term used to describe their music style
Many people have been introduced to Chrome Hearts for the first time by the imagery; the cross patterns, the gothic fonts, the horseshoe images, the graveyard images, etc., and think that it is simply black because it’s supposed to be edgy. Take a moment longer with the brand and you’ll find the look is far from a rebellion on the surface alone. Gothic and ecclesiastical motifs that appear in the Chrome Hearts clothes line speak a sincere love for the ancient art of craft that has been practiced for centuries — the sort of in-depth metalwork and carved decoration associated with medieval churches and old world jewellery making. The fleur or the cross detail from a Chrome Hearts hoodie is an example of a design vocabulary that was intentionally created. It’s not just the fact that it’s not a costume and has been able to stand the test of time, but the fact that it’s more sophisticated than most streetwear aesthetics that came and went fast.
For many fans, Chrome Hearts Hoodies
The hoodie was a new product for a large part of the Chrome Hearts customer base, and it’s no surprise, as it was their first product ever from Chrome Hearts. It’s quite the easiest way to get into the full Chrome Hearts experience and is priced enough to feel substantial, but not out of the budget; it more than satisfies the expectations the brand sets. The process of creating a Chrome Hearts hoodie is distinctive from normal luxurious streetwear. The fabric’s weight is in the midrange, not so heavy it feels substantial and fake, but it’s also not so light it feels cheap. The Chrome Hearts Logo Hoodie, Multiple Cross Black Hoodie and Blue Cross Floral Sleeve Hoodie are all designed in a similar fashion that gives customers some options on how to incorporate the design. The zip up versions such as the Black Zip Up Hoodie are perfect for layering, and the classic pullovers are sure to provide that unobstructed graphic appeal that the brand excels at.
Chrome Hearts T-Shirts are making a significant impact in the world of fashion
When it comes to fashion brands, one of the true challenges is whether their graphic t-shirts are truly worthy of being more than merely a “logo slap” vehicle. Chrome Hearts does just that, every time. From city exclusive t-shirts such as the Las Vegas Exclusive T-Shirt and the Malibu Classic Script T-Shirt, to those that are visually heavy, such as the Cemetery Tire Tracks T-Shirt and the Mattyboy American Flag T-Shirt, there is a whole lot of ground covered. Every piece has an element of ‘place’ and ‘conversation’ to it that seems more than a template. The Camouflage T-Shirt’s camouflage motifs are picked up in an interesting array of colors, while the Gradient Logo T-Shirt in white is a pared back option that still packs some style into its design. The quality of the fabric used in this range of t-shirts is comparable to what you’d expect; medium to heavy cotton that held its shape and felt good on the skin after washing it again and again.
Chrome Hearts Sweatshirts: The Quieter Side of the Brand’s Wardrobe
Sweatshirts are a strange combination in the Chrome Hearts collection, since they’re more of an interest in the eyes of a particular kind of buyer than the hoodies and tees. Those who pick up the Chrome Hearts Cemetery Sweatshirt or the Horse Shoe Sweatshirt are likely to be developing a style based on a version of the brand that is perhaps more subdued, and yet still as striking as the classic. The continuous chest area is great for Chrome Hearts, as the graphically detailed area has ample space to breathe, with no hood taking the focus. The Chrome Heart Crewneck Sweatshirt Black with Blue Logo treatment is a good example of this; it’s easily identifiable to many Chrome Heart fans, but looks clean and simple to those who haven’t encountered the brand before. The Aspen Long Sleeve Shirt and the Gray Leather Cross Patch Long Sleeve Tshirt add an element of urban and material references in the mix, layered with meaning to those who follow the brand closely enough to know the story behind these location-specific drops.
How to wear chrome hearts without being over-the-top
The most important thing to keep in mind when beginning to style Chrome Hearts clothing is to not pile too many products from Chrome Hearts all on one person at the same time. When paired with a Chrome Hearts graphic tee under an unbranded leather jacket adorned with Chrome Hearts rings on two or three fingers, the brand’s style is emphasized in contrast with the leather jacket. When it comes to the sweatshirt styles, when paired with simple black cargo pants or slim chinos, it doesn’t seem like a uniform and the attention is focused on the chest graphic. What is important throughout is that each piece of Chrome Hearts be considered a piece with a visual weight of its own (and it does have one!) and that the rest of the outfit complement it, rather than compete with it.
Shopping Chrome Hearts at ChromeHeartHoodies.us
Available at chromehearthoodies.us, the Chrome Hearts collection encompasses the entire range of apparel and accessories from the brand, and now it’s a great time to get into them, as there are currently discounts up to 40% off the original price. There are distinct sections for Chrome Hearts Blue Cross Floral Sleeve Hoodie , t-shirts, sweatshirts, hats, rings, necklaces, bags, glasses, jackets, pants, shorts and socks for easy browsing and finding of specific items or browsing a particular product type. Product pages provide clear pricing with original and sale prices side by side and the site also provides comprehensive shipping, return and refund policies so you know what to expect before ordering. If you’ve ever dreamed of owning some of the Chrome Hearts world but didn’t know where to begin, the hoodie and t-shirt categories are your best bet to get your hands on a piece of the game — and these days, it’s not too steep of a price to pay to debut.
